Bristol Myers Squibb

We Helped Bristol Myers Squibb Design, Develop and Deliver 16,000+ Shirts

Service
Web Design, Web Development, Fulfillment, Email Marketing
PLATFORM
Web, Print, Development
16,500
T-Shirts
14
Lead Time
50+
Countries

Customer

Challenge

Bristol-Myers Squibb rebranded and consolidated the entire organization all under one unified brand. As a part of their new brand roll out they wanted to gift all of their 18,000 Ex-US employees & contractors with a new branded T-shirt for Patient Week and future events.


The project experienced a few challenges both expected and unexpected:

  • Project size requires 90 days for planning, coordination, and execution
  • Turnaround Time limited to 14-28 days for planning & execution
  • 18,000 employees spanned across 50 countries
  • The world was in a global pandemic with Covid-19
  • First globally coordinated brand campaign for Bristol Myers Squibb

Solution

We Helped BMS meet a tight deadline in record time while turning the lead time into under two weeks for a large project.

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