Bristol-Myers Squibb rebranded and consolidated the entire organization all under one unified brand. As a part of their new brand roll out they wanted to gift all of their 18,000 Ex-US employees & contractors with a new branded T-shirt for Patient Week and future events.
The project experienced a few challenges both expected and unexpected:
We Helped BMS meet a tight deadline in record time while turning the lead time into under two weeks for a large project.
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